SEO Ranking: What Factors affect Google Ranking

What Factors affect Google ranking?

How much time do you spend on Google every week? How many websites do you visit on average each day? If you’re like most people, Google is likely the only search engine you use, and you have no trouble finding what you’re looking for without ever clicking outside the first page of search results.

Many factors contribute to a website’s position on Google’s search engine results page (SERP). Here’s an overview of how Google ranks websites, as well as some tips on how to use this knowledge to help improve your own rankings in the future.

What are ranking factors?

Google has a rating system called the SERP.  For a search query, a search engine will utilize a ranking factor to determine the optimal arrangement of relevant, indexed results to return.

In order to determine the most relevant results to return for a search query, Google evaluates pages using a set of ranking factors. Google ranking factors that affect your SERP rank include page ranking, keyword position, organic ranking, and other factors like search term rankings and local keyword rankings. The more popular you are in these areas, the higher you will be rated on Google.

What are the types of google ranking factors?

There are a lot of different types of ranking factors for Google. Sites rank higher if they have a high SEO score and higher Google scores. They also rank better if they have high-quality content, backlinks, and social media shares. Other ranking factors include the following:

  1. On-page ranking factors  
  2. Off-page ranking factors
  3. Technical ranking factors
  4. Local ranking factors
  5. Domain factor

onpage seo vs offpage seo

On-Page Google Ranking Factors  

Google ranks websites based on web ranking, rank position, and top search results. The higher your site rank in these three areas, the higher your site will be ranked on Google. In order to have a good rank and the best chance of making it onto the first page of Google, you need to make sure you have keywords relevant to your business in place and some quality backlinks. The following are the most relevant on-page google ranking factors

  1. Keyword placement:This can mean including your keywords in titles, headings, or body copy, so people searching for your type of product find what they are looking for.  

It’s critical to place your target keywords in strategic locations across your page once you’ve decided on the ones you want to rank for. These comprise the following:

  • The title that displays on the SERP known as a title tag or meta title.
  • The page’s title displayed as the H1 heading.
  • At least two H2 headings are recommended.

The brief text that follows the title tag or meta title is known as the meta description. A compelling description should accurately summarize your website and encourage users to click. Even though Google doesn’t always use the meta description you submit, it’s still vital to do so.

  1. Image optimization:  Images also play a part in SEO  ranking. If you’re using images on your site, each image needs an alt tag describing its content. You also want to ensure the file’s name has no spaces and use all lowercase letters when naming them.

Give each image an alt text description; this is the only method for Google to “see” an image. Include the term in a concise yet descriptive sentence. Additionally, this makes your website accessible to readers who use screen readers to explore the internet and will display if a picture cannot be loaded.

  1. High Quality and Relevant Content:To rank high on Google, it’s important to have original, unique, high-quality content. This includes both blog posts and article submissions. When writing articles, write about topics related to your industry.  Try to include a list of actionable steps in your article. This will keep readers reading and allow your business to rank on Google. If you want to rank on the first page of Google, try buying a Google ad. The cost of an ad is relatively inexpensive, and they get you in front of your customer base as soon as they start their online shopping.
  2. Add Internal link:  Internal links point to pages on your own site. These links help your page rank higher in the search engine. The easiest way to add internal links is to create a sitemap and upload it to Google Webmaster Tools. Google Webmaster Tools is a free service that helps you monitor your website and understand how Google crawls and indexes it. The Site Map tool is a feature within Google Webmaster Tools that allows you to specify the URLs of the pages on your website, and the Sitemap will be generated.
  3. Url Optimization:The URLs of your website should be concise, with a maximum of 80 characters. Using the domain name as the last word in your URL is also a good idea. This is because it gives the domain an extra boost in ranking.

Remember to take your time and be patient! It can take months to rank on Google’s first page.

Off-Page Google Ranking Factors  

Off-page ranking factors are among the most important in search engine optimization, making up over half of a site’s potential rank. When determining whether and how to rank websites, Google considers a variety of off-page criteria. You cannot control off-page ranking factors, which often significantly impact how high your website will rank in Google. Here are a few examples of off-page ranking factors:

  1. Backlinks:For someone to rank highly in Google for a keyword or phrase, there needs to be an abundance of other websites referencing this page with links on their websites or pages.  The number of links from other websites pointing at a given webpage is called backlinks. In general, a page with many incoming external links is more likely to rank higher in Google search results than one without any backlinks.
  2. Google My Business listing:  Google My Business listings are places where you can create a listing and information about your business that may appear on the first page of Google search results.  Make sure to add accurate information, including what services your business provides, hours of operation, contact information, and customer testimonials. These details make your company look professional and increase the likelihood of appearing on the first page of Google Search Results.

Technical Google Ranking Factors

Google’s 1st-page ranking is affected by several different technical google ranking factors, including site speed, URL structure, mobile usability, and features. Technical google ranking factors such as business ranking and rank site position are less important than the technical aspects of the website, but they impact your ranking on the first page.

  1. Page speed:A slow-loading site will likely be ranked lower in search engine results pages (SERPs) than a faster one.  The time it takes for a web page to load impacts its overall experience, so it’s imperative that you take steps to make sure it loads quickly. Site speed is a significant factor in Google’s algorithm, as it can take up to 4 seconds for the search engine to process a page.
  2. Mobile-friendliness:As more people use smartphones and tablets to access the internet, websites need to be optimized for these devices.  If you’re using responsive design techniques, which adjust automatically based on screen size, then this should not be a concern for your site. To ensure your site is both fast and optimized for mobile devices, check out tools like Google PageSpeed Insights or GTMetrix.
  3. Website architecture:Website architecture is also a significant component affecting your site’s performance. You want to ensure all internal links work correctly, duplicate content has been eliminated, and the page hierarchy is easily navigable for visitors. URL structure plays a significant role as many people search on Google by product name, which links them to the specific product page. Your site needs an appropriate URL structure to rank well on the first page of SERPs.
  4. Site security (SSL):When someone clicks on the lock icon next to the address bar, they can see that your site is secure.  Adding an SSL certificate ensures your site remains safe from hackers.  It’s satisfying when someone looks at your site through their browser and sees that it is securer; they’ll feel safer about entering their information on the checkout page.  Not only does an SSL certificate provide better security for your customer, but it also improves trust and credibility for your site.

Local Google Ranking Factors  

It’s difficult to know what factors influence your local Google ranking because it varies depending on the specific keywords and geographical region. However, certain things are more likely to hurt your ranking than others. For example, having a high bounce rate and low time-on-page probably won’t do you any favors in the search engine results pages (SERPs). Poor quality content is another signal that may negatively impact your rankings, so make sure to offer relevant, readable articles with good grammar and spelling.

The quality of external links pointing to your site also affects your rank in Google; avoid generating links from questionable sites like forums or comment sections. Be sure only to use original content when publishing blog posts, as duplicate content will not increase your rankings or relevance for those terms.

Domain Factor

There are factors that affect how a domain ranks on google. In the past, websites were ranked based on the number of incoming links. Today, Google uses an algorithm called PageRank to rank domains. The most important factor in determining a domain’s PageRank is not its number of links but its reputation for quality content. A domain with high-quality content will have a higher PageRank than a domain with low-quality content, even if the former has fewer incoming links.

  1. Domain Age:A domain’s age is measured by how long it has been registered. Google likes sites that have been around for a while as they are more likely to be established and trustworthy. The number of external links to a site is an indication of how popular or trustworthy the site is with other web admins.
  2. Keyword in Domain:A keyword can also affect your website’s rank on Google.  For example, a search engine optimization company would want to choose keywords such as SEO services or SEO experts when registering their domain name. If you do not include any words related to your business, then it might be difficult for you to rank highly on Google because no keywords indicate what type of business you offer.
  3. Keyword in sub-domain:  Similar to the first point about the keyword in a domain name, having a keyword in your sub-domain can make it easier for you to rank well on Google.  However, this does not work well if the sub-domain only contains one keyword phrase.  It is better if the domain and sub-domains contain a wide range of phrases related to your industry.
  4. Domain history:  A domain’s history also plays a role in its rank. If you register a new domain, this is seen as less credible than if the same domain had been used for years.  Some marketers believe that Google prefers older domains because these sites are considered established and trustworthy. You should include relevant keywords when registering a domain name to make it easier for you to rank well on Google.
  5. Exact match domain (EMD):Some people prefer to use an exact match domain (EMD when choosing a domain). An EMD includes the main keyword that you wish to rank for in your URL.  If someone searches for pizza, then an EMD with the keyword pizza in it will rank higher than a website without the keyword.
  6. Country TLD extension:  Another thing to consider when selecting a domain is the country code top-level domain extension (ccTLD) that it ends in. While many people think that CCTLDS are irrelevant, some research shows otherwise. A study by MOZ found that websites with a country code domain ended up being ranked higher than those without.


The answer to the question of what factors affect Google rankings is very complicated. One important factor would be having high-quality, relevant links pointing back to your website. This will allow your website to rank higher in the search engine results pages and have more traffic coming from the search engine. Another factor impacting Google rankings is how often you update your content or blog posts on your site.  If you are frequently adding new information to your website, it may show up as a fresh result for people searching for related topics, which may help increase traffic to your site.
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