Top 10 Best Link Building Strategies in 2023

Strategies to Building backlinks in 2023

Building quality inbound links to your site can be one of the most effective ways to increase traffic and gain exposure, but it can also be one of the most challenging tactics to get right. It’s hard to know where to begin or what to focus on, especially when there are so many sources of information about link building and so many different strategies that get recommended from time to time.

Inbound link building is one of the most important forms of link building that you can do as an SEO practitioner, and it’s important to use the best strategies possible in order to produce the most qualified inbound links possible to your website, which in turn will help you achieve higher rankings on search engines, especially Google. With that in mind, here are the top 10 best inbound link-building strategies in 2023.

1) Guest Blogging

Guest blogging is a great way to build links and visibility. It takes time and patience but can pay off with some good results. The key is to find the right blog to guest blog on. Ensure they have high domain authority, so you get a quality link to your site. Guest blogging is when you invite a third party to write a blog post for your website.  Typically, the author will be a professional in the organization’s field or an authority on related topics.

Consequently, many companies employ ghostwriters who are not identified as such by signing their posts with pseudonyms or pen names.

Guest blogging is beneficial because it allows you to link to your site, brand yourself as an expert in your field, and use guest bloggers’ networks to spread the word about your company. The downside of guest blogging is that it can be challenging to find relevant websites, which means a lot of effort and time spent trying to locate quality blogs. A great way around that is working with a PR agency with existing relationships with many bloggers.

2) Broken Link Building

An essential part of link building is broken link building, which can be tedious. But it’s worth it to spend your time on this since you’re getting rid of broken links and raising your domain authority by adding high-quality content. So, to make the process easier, try using a link checker tool and identifying which ones are dead. You can also start with the first page of Google results and work your way down until you find some that are still working.

 The number of backlinks pointing to a specific page is called its link juice, and if that link juice gets directed to another page, it’s called a 301 redirect. So when you create broken links on purpose, you’re essentially stealing their link juice and directing it to your target. Another technique used by SEO agencies like would be getting tier 1 backlinks through packages like e-commerce platforms, blogs, social media accounts, etc. They even have a competitor link-building strategy in case they need to go after one of their competitors’ sites, as well as SEO link creation or outreach link building.

3) Shareable Infographic Image

An infographic combines images, data visualizations like pie charts and bar graphs, and little text that provides a clear overview of a subject. Infographics employ eye-catching, captivating pictures to convey information clearly and quickly.

Infographics are very linkable, highly shareable, and drive new traffic. It can be quite beneficial to increase people’s knowledge and interest in your business by creating attractive and valuable infographics that are widely shareable across different social media networks.

They work well to spread information across several social networking sites (the “viral” process). Infographics outperform all other types of material in terms of social media likes and shares by a factor of three. Infographics continuously provide organic traffic to your blog and help you build excellent links without even asking for them.

Due to their speedy delivery of easily assimilated information and appealing images, infographics have grown in popularity for link building because they are widely shareable. Many businesses use infographics; Because they continue to be effective and can be a key component of your link-building strategy, infographics are still helpful today.

4) Link Insertion

A step in the link-building process called link insertion guarantees that a link is inserted into already-existing material on a relevant website. To enhance the reader’s experience, this typically happens through direct outreach to the relevant resource.

Link insertion is a strategy of inserting links on other sites that point back to the site you’re promoting. The goal is to rank higher in search engine results pages (SERPs) because of the increased link authority from this strategy.

 Of course, link insertion can get you into hot water if not done correctly. For example, if you pay other sites to add links back to your site without contributing any content or value to them in exchange, they will likely take down those links. This is called link manipulation and is strictly against Google’s Webmaster Guidelines. Link building without content is simply creating backlinks where there is no meaningful or helpful content at all.

Competitor link building refers to linking to sites that compete with yours to pass PageRank when people visit those competitor pages through the hyperlink on your site.

5) Leverage Social Media Sites

Leveraging social media sites enable businesses to connect with their target audiences more effectively. This strategy enables businesses to interact with customers online and educate and engage them.  They can also use social media sites like Facebook, Twitter, YouTube, Instagram, and Pinterest to boost their customer service capabilities.

Leveraging social media also allows a business to promote their products. This strategy provides companies with additional advantages to gain a competitive advantage over other businesses.

There are many ways to utilize social media sites in your marketing strategy, but all of them have one thing in common: you need to be engaged and conversational with your customers online. So get out there and talk about what matters most to your audience. And remember, when it comes to link-building strategies, you never know what will work until you try it.

6) Expert Forums

Expert forums such as SEO Chat and the SEO link-building forum are full of threads about inbound link-building strategies. Expert forums will also help in figuring out tier 2 link-building strategies.

The value of an inbound link is one of the most common topics discussed in forums, as there are many ways to gain a backlink. The main focus is always on securing links that will be valued by search engines (through high page rank or Domain Authority), but that doesn’t mean there isn’t a ton of discussion about gray-hat strategies like forum spamming and other tactics that may work.

Sometimes it’s difficult to know which links will be valued by Google. Getting as many Tier 1 backlinks as possible (those from authority domains with high Domain Authority or Page Authority) is important. The most common approach is to rank higher in search results and to achieve greater brand visibility.

7) Press Release

Link building is a cornerstone of successful SEO, but the landscape has changed since Google’s recent algorithm changes.

It’s no longer as easy to rank sites higher in SERPS without producing quality content on their site and without producing quality backlinks with content-rich sites that have high Domain Authority and Page Authority scores.

The use of press releases to promote and build links to your website is a popular SEO strategy. Online press releases are still a powerful tool for taking the content you already produce for traditional PR and repurposing it for online use.

The press section of your website should be the first place you post your press release. Like blogs, press areas typically organize their content by the day it was released and archive it by month. A media pack and contact information are typically included in a press release. Make sure your press release receives the right amount of exposure on the website and, ideally, permit visitors to comment on the press release once they reach it.

8) Testimonial And Reviews Local Citations

Testimonial link building involves publishing your good product or service reviews on the provider’s website. The testimonial link development approach is fundamentally about giving the owner a lot of value in exchange for a link from their website.

A testimonial is a recommendation a third party makes for someone or something. You can persuade potential customers that you deserve their trust by strategically displaying website testimonials on a dedicated Testimonials page,  as well as on your About Us page, product pages, and more.

Most companies use customer testimonials and reviews to increase consumer trust and better understand the demands of their potential clients. Reviews and testimonials are also a great approach to determining what changes need to be made to your goods or services.

But testimonials and evaluations are frequently disregarded as a link-building strategy. It is such an easy and uncomplicated procedure, which could be one of the reasons it is frequently neglected.

9) Create Quality Content and Ask people to Link it

You can create Quality Content and Ask people to Link it. Examining what’s current and sharing it; is one of the simplest ways to produce content that people will want to share. So go ahead and spy. Look at the tactics used by your rivals and the level of participation from their audience.

Links to your content can be easily obtained by using images. Use social media, such as Twitter, Facebook, Pinterest, and Instagram. These links increase the content’s exposure; you never know who might stumble upon them on social media and connect to them later. To make it simpler for individuals to share, give them buttons. Share buttons and icons are helpful. Don’t be hesitant to reach out to bloggers and strike up a conversation with them.

You can gain links if you can write material that is directed towards the readers of your article. According to best practices, the introduction is the optimum spot for significant links. People no longer read as much since their attention spans are shorter, and they read less after the introduction, which reduces the likelihood that your links will be seen and clicked when they are in the middle or end notes.

10) PBN Link Building

A PBN is a collection of websites that transmit authority and thus link to a single website to manipulate search engine results. Given that it involves numerous websites relating to one another or a single central website, this strategy is comparable to a link wheel or link pyramid.

It is an inexpensive and effective method of boosting a website’s backlinks. Although it is entirely legal, it is seen as a “grey-hat,” and Google is not a fan of the idea. It is crucial to remember some PBN Safety Tips because of this.

PBNs are exclusively made to link to other websites and increase their exposure in organic search results. The “feeder” sites are supposed to send link equity back to the parent site, increasing its authority and, thus, its ranking power.

You must buy expired domains with existing authority to create a PBN. The sole goal of these domains is to build links, but doing so from a brand-new domain with no established authority won’t result in any changes to organic search rankings.


A common mistake is not planning ahead, so it’s essential to have a strategy in place. For example, by building links through outreach and content marketing before you need them, you can get ahead of the game and be ready for when your page authority starts to decline. offers the best tier 1 link-building service on the internet with over 100% success rates. We provide link-building without content because we know that, in many cases, businesses are understaffed or don’t want to invest time into creating original articles or blogs on their site. With our link-building services, we offer both tier 2 link building and competitor link building because we want to ensure that clients get everything they need for success.

Building inbound links to your website has become more complex over the years as search engines have placed greater emphasis on the quality of the pages linking to yours, especially on the websites’ trustworthiness. To drive traffic and increase your website’s value, you must build high-quality inbound links from trusted websites this year and beyond.
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